DBS is relaunching iWealth - a powerful digital wealth management platform that allows the user to do just about everything, from investment, portfolio management, overseas remittance and accessing exclusive market insights - for the new wealth generation. With DBS iWealth, it gets the user way ahead.
This platform is being relaunched as the bank understands these go-getters love a challenge anytime and prefer to do everything at their fingertips, by themselves.
The proposed creative solution embarked on a complete consumer journey - engagement from the first touch point to even internal communication within the bank. It also addressed the behaviour insight that these go-getters love to take on challenges and be on top of them.
Engaging target audience on the print platform.
Engaging target audience on the print platform.
Creating interest on relevant Facebook page with a provoking game - based on the insight that the new iWealth generation loves to take on a challenge.
Revealing the answer.
Another sample of the provoking game.
Answer revealed.
DBS iWealth Video on DBS Treasures website
Motivating target audience at the right point.
When can we find the target audience? Right at DBS Treasures ATM lobby.
The consumer journey means also engaging Relationship Managers - getting them motivated to share DBS iWealth with their clients.
Sustenance eDM to engage Relationship Managers with contests.
